Course Details - MKT 4113  Section 01- Promotion Strategies

Term: FA-19
Instructor(s): Mr. Jaime Encinas 
Schedule: TR 10:00 am to 11:15 am -- BOR  001
Maximum Enrollment: 25
Current Enrollment: 14
Distribution Area(s):
Lab Fee: NA


Description: A study of the promotion mix with emphasis on the planning aspects. Topics include the development of objectives and budgets for the promotion task. Advertising, sales promotion, publicity, as well as the techniques of personal selling, are emphasized in detail.
Instructor Notes: