Course Details - MKT 4113 Sec 01 - Promotion Strategies

Term:
FA-19
Instructor(s):
Prof. Jaime Encinas;
Instruction Mode:
In Person
Schedule:
TR 10:00 am to 11:15 am - BOR 001
Maximum Enrollment:
25
Current Enrollment:
14
Lab Fee:
NA
Description:
A study of the promotion mix with emphasis on the planning aspects. Topics include the development of objectives and budgets for the promotion task. Advertising, sales promotion, publicity, as well as the techniques of personal selling, are emphasized in detail.

Textbook(s):
Textbook information is not available for this course.