Instructor(s):
Prof. Jaime Encinas;
Instruction Mode:
In Person
Schedule:
TR 1:00 pm to 2:15 pm - BOR 207
Description:
A study of the influences which affects consumers' decision making, including demographic and situational factors, social influences, psychological processes, information processing, and various mediating factors.
Textbook(s):
Textbook information is not available for this course.