Instructor(s):
Prof. Jaime Encinas;
Instruction Mode:
In Person
Schedule:
TR :00:00. to :15:00. - BOR 207
Description:
A study of the influences which affects consumers' decision making, including demographic and situational factors, social influences, psychological processes, information processing, and various mediating factors. Prerequisite: MKT 1013, Marketing Concepts.
Textbook(s):
Textbook information is not available for this course.