Instructor(s):
Professor NaLisa Brown;
Instruction Mode:
In Person
Schedule:
MWF :00:00. to :50:00. - BOR 202
Description:
A study of the digital tools and tactics used to promote products, brands and companies through digital channels, such as mobile apps, websites, email, video, social media and search engines. Students will study content marketing, digital advertising, social media strategy, email marketing, website design, graphic and video design, and search optimization. Prerequisite: MKT 1013 Marketing Concepts.
Textbook(s):
ISBN: 9781266209918
Title: Connect Online Access for Digital Marketing
Edition: 1st
Author(s): Sachdev, Raj
Publisher: MCGRAW HILL
Copyright: 01/01/2024
Media type: Access Card
Required: Required
Required New: YES