Course Details - MKT 2003  Section 02- Marketing Concepts

Term: FA-19
Instructor(s): Mr. Jaime Encinas 
Schedule: MWF 11:30 am to 12:20 pm -- BOR  001
Maximum Enrollment: 30
Current Enrollment: 29
Distribution Area(s):
Lab Fee: NA

Description: A survey of the marketing function in organizations. Topics include the competitive, cultural, demographic, technological, and political environments, buyer behavior, segmentation, and strategies for product offerings, pricing, distribution, and promotion.
Instructor Notes: