Course Details - MKT 2003
Section 02- Marketing Concepts
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| Term: |
FA-19 |
| Instructor(s): |
Mr. Jaime Encinas |
| Schedule: |
MWF 11:30 am to
12:20 pm -- BOR
001
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| Maximum Enrollment: |
30 |
| Current Enrollment: |
29 |
| Distribution Area(s): |
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| Lab Fee: |
NA |
Description: A survey of the marketing function in organizations. Topics include the competitive, cultural, demographic, technological, and political environments, buyer behavior, segmentation, and strategies for product offerings, pricing, distribution, and promotion.
Instructor Notes:
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