Instructor(s):
Prof. Jaime Encinas;
Instruction Mode:
In Person
Schedule:
MWF 11:30 am to 12:20 pm - BOR 001
Description:
A survey of the marketing function in organizations. Topics include the competitive, cultural, demographic, technological, and political environments, buyer behavior, segmentation, and strategies for product offerings, pricing, distribution, and promotion.
Textbook(s):
Textbook information is not available for this course.