Course Details - SCM 3003 Sec 01 - Content Marketing

Term:
FA-19
Instructor(s):
Prof. Sidni Carruthers;
Instruction Mode:
In Person
Schedule:
TR 8:30 am to 9:45 am - WH 216
Maximum Enrollment:
25
Current Enrollment:
13
Lab Fee:
NA
Description:
This course will focus on strategic use of online and digital material as channels for public relations. The course will emphasize planning and research for content marketing, as well as practice in preparing different types of content.

Textbook(s):
Textbook information is not available for this course.